Guide
Overview
BrandKind turns a rough idea into a finished, on-brand draft — written in a voice you define, checked before it goes out, and delivered wherever you publish. This guide covers every part of that, from your first session to the webhook payload your CMS receives.
What BrandKind does
You give it a topic and a voice. It writes a draft in one of six formats, scores how well the result matches your voice, rewrites it to read as something a person wrote, and hands you a version you can publish. Nothing needs copying into another tool along the way.
The part that does the writing is a chain of several AI models rather than one. Each stage has a job — drafting in your voice, judging the fit, shaping it for the channel, and a final pass that removes the tells that make text read as machine-generated. You never choose or configure the models; you choose the voice and the format, and the chain is fixed.
Who this guide is for
Anyone who has just been given access and has not used the system before. It assumes you write for a living or manage people who do. It does not assume you know anything about how language models work, and it never asks you to.
If you are integrating BrandKind with another system rather than using it, skip to the Delivery API — it is the full wire contract and stands on its own.
How to read it
The pages are in the order you would meet the features. Reading straight through is a reasonable way to learn the system; the pager at the foot of each page follows the same order.
Start here if you are new
Conventions used here
- Things you click or type are named exactly as they appear on screen.
- Field names, values and status words are set in a monospace face when the exact string matters — for example a delivery whose status is
failed. - Where a feature is limited by your role, the page says so at that point rather than collecting all the permissions somewhere else.
- Nothing is explained twice. If a page mentions a concept it does not define, the definition is one link away.
Everything in this guide
Start here
Creating content
- Brand voicesHow BrandKind learns your way of writing, and how to steer it.
- Generating contentThe brief, the format choice, and what the pipeline does between them.
- The editorEditing a draft, previewing per channel, and reading the publish check.
- ImagesGenerating and choosing a feature image, and how layout affects delivery.
- Text toolsHumanise runs standalone, on any text you paste in.
Managing content
Publishing
Administration
- Team and accessInvites, the four workspace roles, and the audit log.
- Workspaces and brandingRunning more than one workspace, and making each one look like its owner.
- Billing and creditsWhat consumes credits, how plans work, and what happens when you run out.
- Platform adminThe console RoodtSquared staff use to support tenants. Not visible to customers.