Quick start

You need an account and a workspace. If someone invited you, both already exist and you are ready. If you signed up yourself, your workspace was created with you as its admin.

Have a web address to hand that shows how you or your organisation writes — a blog, a news section, an existing newsletter. The first step needs it.

1. Capture a brand.

   Go to Settings → Voices and start a capture. Give it the address of writing that genuinely sounds like you, and add any extra material you have — a real article, a past newsletter. BrandKind reads it and describes the pattern back to you.

   Read what it produces and correct anything wrong before saving. This is the step worth doing carefully; everything downstream inherits it. Full detail in Brand voices.

2. Preview it before you trust it.

   Ask for a sample from the voice you just saved. It writes a short passage so you can hear the voice before committing a real brief to it. If it does not sound like you, fix the voice now rather than fighting it on every piece afterwards.

3. Generate something.

   Open Generate, pick a format, choose your voice, and describe what you want in ordinary language. Be specific about the angle and the audience; you do not need to write instructions for the machine.

   It takes a couple of minutes. You can leave the page — the run continues without you and appears in your library when it is done. See Generating content.

4. Read the draft, and the verdict beside it.

   The piece opens in the editor with a publish check alongside it: how well it matched your voice, how likely it is to read as machine-written, its reading age, and any accessibility problems. None of it blocks you — it is there so you know where you stand. See The editor.

5. Edit it like a document.

   Change whatever you want. It saves as you go. Preview shows how it will look on each channel, so you can see the social version and the newsletter version of the same piece before committing to either.

6. Get it out.

   Copy it, export it, or send it straight to your CMS if you have set up a destination. To show it to someone without an account, create a share link — read-only, no sign-in.

• Generate three more pieces on the same voice. One piece tells you almost nothing; three tell you whether the voice is right.
• Try repurposing one of them. Turning a finished blog into a social post is the fastest way to understand what the product is actually for.
• Invite a colleague. See Team and access for what each role can do.
• Set up a schedule once you have a voice you trust — Scheduling.